Customer Feedback
There is no better way to judge the success of your business than to listen to what your customers say. For that reason, each year we conduct a survey of our customers, seeking their comments and feedback on our products.
Perhaps my favorite comments of the year came from two separate customers as I spoke them on the phone regarding their re-order for this fall. They both commented that our beef had taken some of the enjoyment out of eating in restaurant's, since they could no longer find a steak that tastes as good as what was home in their freezer
Below is a sampling of some of the comments from our customers over the years:
Customer Comments - 2006:
 | Excellent again this year! MH, Eugene, OR |
| Your beef is the best our family has ever enjoyed. We cannot eat supermarket beef now because we are so spoiled from such an excellent product. SS, Portland, OR |
| I grew up in Montana. Grass fed beef is part of my childhood memories, and frankly, I took it for granted. Meat did not taste the way I know beef can until we discovered you a few years ago. TM, Eugene, OR |
| It is great to have a source of beef that can be trusted to provide a healthy alternative to steroid laced, grain fed supermarket products. LT, Eugene, OR |
| The beef as a whole was like I had as a child growing up on our own beef in eastern Oregon. MC, Milwaukee, OR |
Customer Comments - 2005: Below is a sampling of some of the comments from our customers from our fall, 2005 customer satisfaction survey.
| "I'm very happy with the beef we purchased from you. It tastes better than supermarket beef, and its great to know were eating healthy animals who've had a great life. I'll never go back to supermarket beef" MH, Eugene, OR |
| "I'm satisfied with every aspect of my purchase. The meat is delicious, superior to other beef I've eaten including restaurant meals. Service was excellent" EY, Monroe, OR |
| "After eating only the grass finished beef we purchased from you for the past several months, I had a grocery store sample... it made me so very glad to have a freezer full of your grass finished beef." BC, Portland, OR |
| "Wow! We have never purchased grass fed beef. What an amazing difference!" AG, Monroe, OR |
| "Beef has wonderful flavor." TM, Eugene, OR |
Customer Satisfaction Ratings:
We asked each of our customers to rank their beef purchase in the following areas, with a scale of one being poor, and ten being excellent. Here is the average of the responses for the year:
2005 2004
Fat Content 8.4 8.5 on a scale of one to ten
Tenderness 8.9 8.7 on a scale of one to ten
Flavor 9.6 9.4 on a scale of one to ten
We also asked our customers to rate our beef in comparison to normal, supermarket beef - 88% of the respondents rate the beef as either superior or much better than supermarket beef for the 2004 harvest, and 100% of the respondents for 2005 harvest rate the beef as either superior or much better than supermarket beef.
Observations On Customer Feedback:
Perhaps the one area our beef is different from most grass fed beef is in fat content. Much grass fed beef is extremely low in fat, resulting in a relatively dry product with a lower flavor content. The flavor you expect from beef primarily comes from the fat specks spread throughout the beef (called marbeling), and we choose to sell a product with a slightly higher fat content then much of the grass fed beef on the market, but with much better flavor. Most grass fed beef is not put through a fattening process (called "finishing"), but by developing a specialized sequence of grasses, we are able to finish our beef, achieving an excellent flavor and tenderness in comparison to most of the grass fed products on the market.
